When it comes to generating leads for your business, social media might be the last thing that comes to mind, but, in fact, it should be the first. Businesses using social media platforms to generate leads have a higher sales funnel than those that don’t. There are some start-ups whose major source of lead is social media and these businesses are thriving. Getting your business on social media is an effective method of generating leads.
However, when we talk about using social media to generate leads, this is not just about having an online presence for your business. There are platform designs to make your lead generation journey an effortless one. This article examines five of these platforms.
As of the second quarter of 2020, the estimated number of active users on Facebook was over 2.7 billion. This is one of the reasons why getting your business on the platform is not just a smart move but an effective way to generate leads. Facebook makes this very easy by creating an avenue for business owners to create a business page on the platform and run some engagement and like ads for their business page. Once you have grown your business followers up to 100, you can then run your business ad. Having a Facebook business page before running an ad makes Facebook see your business as authentic.
LinkedIn is another great platform for business owners. What makes LinkedIn different from Facebook is that it is strictly professional. In fact, more businesses and professionals prefer to go to LinkedIn for business purposes than coming to Facebook. Like Facebook, LinkedIn also has a social space for professional connections and networking. Having your business on this platform is also another great way to promote your business and generate more leads.
One of the things that makes Instagram stand out is that it is one of the best platforms for visual promotions. Users on Instagram are often moved by what they see, not what they read. If you consistently share images and videos about your business on Instagram, in no time, you will start generating leads.
Youtube
Like Instagram, promoting your business on YouTube is also by sharing visual content. While graphics and images might work on Instagram, this is not the same with YouTube. YouTube is a video platform. The more you share valuable videos about your business, the more your subscribers grow and your business thrives. So, if you want to generate leads for your business via YouTube, start posting valuable videos.
Bixex
Although Bixex is a recent platform, it is designed to enhance the business world. The goal of the platform is to connect business to business and help start-ups, SMBs, and entrepreneurs generate more leads and engage professionally with companies and businesses on the platform. To make this streamless, Bixex has different sections like the Marketplace, Deals/Offers, and the B2B Matchmaking. On the platform is also the Business Directory section created to make it easy for clients or customers to reach their choice business. Bixex also has a social space created for professional connections and engagement. These benefits altogether make Bixex a go-to platform for Business growth.
Bixex is simple, safe, and secured