Just as a fish needs water to survive, a business needs lead to survive. For any business, the higher the number of leads generated, the faster the business grows. As a business owner, one of the best tools to generate more leads for your business is social media platforms. Maintaining your business presence on at least 3 great social media platforms helps users to get to know your business and in turn buy your service or products. However, if you have your business on social media platforms and have not been getting results as you desire, this article examines 7 great ways to get more leads on social media platforms.
- Optimize your social media profile
The first step to benefiting from social media platforms is to optimize your profile. Your profile page must be detailed enough to make it easy for you to collect leads organically. This is because your profile is the first place your prospect visits to know more about your business or services. As such, it should contain details of your online store, how to sign in to your newsletter, and more. Your profile should also contain your contact information. Below are some of the details you should have in your profile
- Call to action button
- A call to action button on your social media profile guides your prospect on the action to take. however, there are different types of call-to-action buttons. If for instance, you are looking for more subscribers for your newsletter, use a signup button as your call to action. Call to action works better for businesses that deal with physical products and services. If your leads are targeted towards getting more consultation, add a book button, or reserve your space button. The goal of your business determines the call to action button to add.
- Add links to your business on your profile
- On social media platforms with limited features like Bixex, you can add links to your business on your profile. You can also add both links and a call-to-action to your profile. Adding these two to your profile gives whoever is visiting your bio an overview of what to expect when he or she takes the necessary action.
- Create clickable contents
Without compelling content, your lead collection ratio might not increase. This is because there are a lot of businesses similar to yours that are also vying for your prospects’ attention. If you are not doing enough to get their attention, they would continue to look beyond your business.
Also, beyond content, your business images, graphics, and videos must be sharp and straightforward. The key is to tailor your creativity to generate leads.
Add clickable links to your content to give your readers direction.
- Your landing page must be user friendly
It is one thing to make your content clickable, it is another to make your landing page friendly, No matter how sharp your content is, if the landing page is sloppy, it turns your readers off. As such, your landing page must also be relevant. If for instance, the product your content focused on is not within your prospect reach on the landing page, you might lose that prospect. In fact, in most cases, the prospect might even forget why he or she is on the page.
Your landing page must be easily scalable and visually seamless. If it involves filling out a form, ensure the information to fill out is not too personal. Studies have shown that forms that involve filling out your age often generate the lowest leads. The more sensitive the information required to fill out, the more protective your prospects become, and the more your leads reduce. Therefore, keep your form as simple as possible.
4 Use social media lead ads
Social media ad is like fixing the right teacher to the right class. The overall performance of the class would depend on how well the student understands the teacher. Social media ad is the bridge between your product or service and the market. When the ad is brilliantly crafted and the right social media platform is used to run the ad, your lead skyrocket. Among the best platforms to run such ads is Facebook. Facebook ads can be used to generate both leads and collect information about the leads. This information can later be used for retargeting.
5 Use the right incentive
Giving incentives is another great way to capture your prospect’s attention. There are different incentives you can use to sweeten your deal. You can offer free gifts, discount codes, or gated content.
6 Personalize your contents
Another effective way to generate leads from social media is to personalize your content. Personalized contents speak directly to your prospects. they are easier to engage with. In a study conducted by Heinz Marketing and UberFlip, it was discovered that personalizing content helps you to generate more leads than any marketing goal.
7 Measure your social media performances
When you start generating leads from social media platforms, ensure you collect analytical information on the leads. Google Analytics is a great tool for this. With Google Analytics, you can track leads on your website, monitor which social media performs better, and which content is performing well. This way, you know where your lead strength lies.
Are you interested in generating more leads for your business via social media platforms? Join Bixex, the latest professional platform for business professionals, entrepreneurs, and startups. You can download the app on Google or Apple Play Store or visit www.bixex.com.
ALSO READ 5 Best Social Media Platforms for Lead Generation and Professional Connections.
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