There is a popular saying that “who you know in business is better than what you know.” This statement is very true, especially for business development. This statement is also in relation to Robert Kiyosaki’s statement that “your network determines your net worth.” This implies that business development is not a one-man business, you need people, not just people, but the right kind of people. If this is the case, how do you go about knowing and building relationships with the right people as a business owner? This article examines 5 simple steps on how to build a business-to-business relationship.
Stay in touch
There is a difference between meeting people and building relationships with them. Sadly, we are always eager to meet new people but find it difficult to build a lasting relationship with them. We can go on for months and not remember to check up on people and the only time we ever remember to do this is when we need one assistance or the other.
Meeting people is the first step into building a lasting business relationship, but beyond this, you need to keep up with them. The first step into achieving this is to check up on them. When you do this constantly, seeking assistance from them would be an easy feat. Constantly keeping in touch with your new connections gives you an insight into your personality and puts you in their memory.
One of the things that can ruin a business relationship is making people feel like you are taking advantage of their trust. As a business owner, one of the things you should never joke about is trust. The key to building trust is honesty. When people notice that you are always willing to help them no matter how busy you are, you earn their trust. With trust comes dependability.
The simplest way to slow down your business growth is to be a lone ranger. No man is an island and you can never know all there is to running a business no matter how intelligent and vast you think you are. As such, networking is key. Get into the limelight and make yourself known. However, this does not mean that you should become a social bird. Even if you are not a people person, spending 30mins per day to reach out and engage will go a long way.
Be genuine and kind
The impact of kindness on business growth cannot be underrated. According to Albert Schweitzer “as the sun makes ice melt, kindness causes misunderstanding, mistrust, and hostility to evaporate.” When you genuinely care about people, you will be surprised by how much growth and trust you will experience. Plus, there is a different kind of fulfillment that comes with helping people.
Grow your relationship beyond the virtual space
Don’t limit your relationship to online or professional platforms alone. Once in a while, depending on how well your relationship has grown with your connections, you can organize skype or zoom meetings with them and talk face to face. However, ensure you don’t overdo this.
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More importantly, as a business owner on the platform, one of the simplest ways to skyrocket your network is to take advantage of the B2B aspect of the platform.
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