A customer is an individual or company that patronizes or purchases from you. The customer is the bedrock of the business growth because this is where the business makes its money. Without the customers, development becomes a challenge.
Furthermore, because of the importance of customers to business growth, businesses are constantly in competition with one another. As such, companies that sell the same product usually beat down their prices or create a superb marketing strategy to remain on top of the competition. For instance Apple, and Tesla.
Understanding Your Customers
There is a popular saying that “customers are always right.” Understanding and practicing this adage is the key to understanding your customer as a business owner. A happy customer would most definitely keep patronizing you. However, when your customer is unsatisfied with your product or services, you lose him or her.
Another way to understand your customers is to solicit their feedback when they purchase your product or services. This is to help you with the aspect of your business that needs to be improved on. Beyond this, attending to your customers’ needs and questions is also another great way to ensure they are duly satisfied.
Understanding your customers is key to satisfying them.
Types of Customers
Customers are categorized into two broad categories:
- External customer
- Internal customer
External customers are often dissociated from the business operations. They are the kind of customers that patronize a business when the final goods or service is ready. The external customer is only interested in the final purchase and not involved in the manufacturing process.
The internal customers are those involved in the business operations. They are individuals integrated into the manufacturing process of the goods or services. In most cases, internal customers work as employers within the company.
Are you a business owner looking at expanding your business? If you are not yet on Bixex, then you are missing a lot. Not only does Bixex have the ability to connect you with other businesses you can work and grow with, but you also stand a high chance of marketing your business in the international market. The more you connect and grow, the more your potential customers patronize your business.
To get started, download the Bixex app on Google or Apple Play Store or visit www.bixex.com
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