Unlike what many people think about freelancing, it is not easy to build a freelance business from scratch. A lot of freelancers struggle to find work and sometimes getting the right clients may seem very difficult.
The struggles these freelancers face are numerous, they include getting paid, knowing how to invoice the right way, getting legal advice, and how to effectively manage time. Others may include isolation, knowing the moment to say No to clients, and managing work-life-family.
There are 3 struggles that outweigh the others, let’s discuss more on them.
How to find clients.
Finding clients is one of the biggest struggles freelancers face. Some of these ideas can help you land clients quickly.
- Word of mouth
- Networking
- Social media presence
- A website
- Facebook groups
- Useful articles and blog posts
How to promote your freelance services
Another struggle freelancers face is how to promote themselves and their business. The solution to this is to ensure you are visible where your clients are looking for. Position yourself where your target audience is.
For many freelancers, LinkedIn may be the best platform. This is because most people on LinkedIn are looking for people with professional skills to help them. Invest time on LinkedIn, ensure your profile is up to date, and start writing and sharing content on there that demonstrates your knowledge and experience.
Do not send cold direct emails to people with the intention of securing work, rather, build reputation and relationship organically over time.
How to price your services
Many freelancers find it difficult to determine the right price for their services. Pricing tends to be one of the biggest challenges freelancers face nowadays.
Some people believe that if you charge less you’ll find it easier to find clients and secure work faster and also make clients love you more. But this is not true.
When you charge too little, you would price yourself out of jobs. And the clients that bargain so much are often the ones who may not value your work. Many of them tend to be pickers, less satisfied, and in most cases, they want more from you.
Join Bixex today to network and get more clients for your freelance business. Start here.