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5 Reasons Why People Are Not Buying What You Are Selling.

Having a brilliant idea or product does not guarantee sales. Whether a disruptive technology or a seemingly common product there are several reasons which could be the reason why people are not buying what you are selling. Let’s look at 5 of them.

Trust 

Trust is one of the biggest things salespeople get wrong, and there are about 3 reasons why customers may not trust sellers. Let’s look at them:

Too Mysterious: If you are a seller and you want to build trust, then you have to be yourself. Prospective buyers can sense when you are fearful. If you by any means have something to hide then look for a way to bring it up in a way that’s not fatal.

Too Smart: Some clients have a hard time pulling out their checkbooks when they feel that you are smart or a sneaky salesperson. You don’t need to speak too much grammar nor should you look down on your client.

Too self-centered: Your audience actually thinks they are the center of the world. Try your best not to burst their bubble. Try to find out why that person is listening to you instead of focusing on the features of the product/service. Ask the right questions which would make you connect with the person.

Timing

What many salespeople do not know is that every deal or presentation has an invisible clock that times the window of opportunity to seal the deal. Do not attack too quickly nor do you need to delay much and miss your chance. Let the buyer be the first to inquire about the costs. If it feels their attention is diminishing, it is now or never.

Indifference 

We understand that your product is awesome. The features, price, and features are just what the buyer needs. It would be wise to stay in the mindset that you are doing the buyer a favor for which he will be thankful later. Try not to get over-excited about the sale because it will be sensed by the client which may lead them to ask themself: “am I a fool?” or “am I the only one?” Always stay indifferent.

Follow-Up and Persistency

A lot of factors can change a decision from a yes to a no in split seconds. This is the reason why you have to always follow up. Add your clients to a newsletter, podcast, or any channel you can use to remind them of the offer. 

Sense of Urgency 

Your buyers need to understand that if they are not buying now, they would end up paying much more later. Help them know prices will go up or it will not be available later. People are always driven by fear of missing out and that fear can play a big role in helping you close deals.

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