Do you have a website for your business? Maybe like other business owners, you have been told countless times that having a website is one of the best ways to get your business into the limelight. But, ever since you launched yours, the more you try to grow your audience, the more it’s difficult to achieve. In fact, you can’t boast of 10 new organic followers per day. Here is the truth, the problem is not in what you have been led to believe, but in the strategies you apply. What do I mean by this? Read on.
Content Marketing
When it comes to expanding your business, content marketing is a strategy that never fails. You guessed right; content marketing is the process of promoting your contents to your audience to engage, inform and win their trust and loyalty. Whether your contents would help you achieve this depends on how valuable they are to your audience. If your content is not valuable, attracting readers would be difficult. Content marketing does not only apply to blog entries; it also includes videos, illustrations, graphic designs, podcasts, and social media.
The easiest way to ensure your content is valuable to your audience is to allow it center on them rather than on yourself. Here is the logic behind this strategy; take some moment to think through the contents you enjoy, one of the things that spark your interest in these contents is that it centers around you. Center your contents on your audience and you stand a chance to win their trust and loyalty.
Leverage the advantage of quality videos.
We are often drawn to things we see. We can easily remember these things more than we do when we only read them. Cisco estimated, in one of their investigations, that by the end of 2020, video content consumption would be 82%. This demonstrates that videos are more effective than simply reading text. Imagine the result you will get when you combine high-quality videos with valuable contents. However, do not forget that content marketing requires consistency. Your level of consistency determines your result.
Search Engine Optimization.
Search Engine Optimization (SEO) is another wonderful and effective approach to attract visitors to your website. Search engine optimization (SEO) is like virtual science. When you have the right keywords in place, it helps to optimize your content. What this implies is that your content attracts more eyes because it is among the first few contents that pops up on the first page of Google. When you combine sharing valuable contents with quality videos and ensuring your website is optimized, attracting the right audience would become an easy feat. Try these techniques and see.
Share your content links on global platforms.
Your audience can be anywhere. You never can tell the number of audience you are losing on platforms you ignore. The best way to ensure your content gets to every platform is to share their links on these social media sites. Among the great websites to do this are Bixex, LinkedIn, Facebook and Twitter. If you are not yet on Bixex, simply download the app on Google or Apple Play Store or visit www.bixex.com
Bixex is simple, safe, and secure.