We hear a lot about social media. Whether as an individual or a business owner, we all have one or two social media accounts that we manage. While it is good to have a social media presence, for maximum result, it is important to understand the nuances of social media. If you are a business owner with a social media presence, the first step towards maximizing the social media platforms is to understand social media marketing. This article focus on what is social media marketing and the five important steps to scale through.
Social media marketing is simply the use of social media platforms to connect with your target audience and generate more leads. The term is used to describe the overall activities of business owners on social media. If you are a business owner with your business on social media platforms, you will agree with me that social media is one of the best ways to generate more leads for your business.
The importance of social media cannot be quantified. If you want to get more engagement on your platforms, use social media, if you want more sales both locally and internationally, social media is the key. Sadly not all business makes use of social media. In fact, research revealed that only about 50% of businesses have a social media presence. In addition to this, more than 25% of these businesses are not planning to have a social media presence in the nearest further. While this article is not focused on the reason for this, if you have a social media presence, below are 5 strategies to help scale your business online
- Planning
- Strategizing
- Consistent posts
- Engaging with followers or connections
- Advertising
Beyond the above strategies, it is important to know that each social media platform has its own method of operation. As such, what works for Instagram might not work for LinkedIn and what works for LinkedIn might not work for Bixex. Based on this, ensure you study each social media platform to know what works for them.
Understanding the nuances of the social media platforms you use for your business is key to maximizing them.