Because of the decrease in profit margins and high competition in many sectors, many businesses are looking at sales and marketing models that are cost-effective with higher closing rates.
In recent years, the demand for inside sales representatives has increased, which indicates that there is a big window of opportunity for anybody who wants to join the sales and marketing field.
An MIT Lead Management Study says that inside sales hiring is fast outpacing traditional sales hiring by a ratio of 15:1. This simply means that 15 inside sales reps are being hired for every 1 outside sales rep.
Let’s highlight 5 Skills that Inside Sales Representatives must master.
Have a Complete Product Knowledge
Because most buyers prefer to research online before buying a product it is important that sales reps must have a complete understanding of the products and services available for sale. They must know the product beyond its name, they have to know its features, unique selling points, and how a particular customer can use that product to meet his or her requirement.
Develop Your Communication Skills
Effective communication is key in the world of sales and marketing. To communicate well, you must have a clear voice, focus on how the product can benefit the customer, read between the lines and be an active listener.
Build lasting Relationships
For some, the ability to build relationships is a natural skill, while others have to practice how to do so. Today, marketing isn’t about selling products but selling relationships. So, instead of focusing on your product, focus on how your product is going to make your customers awesome.
Learn the art of following up
As a salesperson, you need not come across as pushy but have a follow-up strategy that would help you close more sales. Such a plan should include weekly calls and content designed to keep in touch with prospects.
Adopt the right tools for Success
Use software and sales automation tools that would make work easier for you. To save time and close more deals, you have to learn how to use your company’s CRM or sales automation software to your benefit.
Looking for sales professionals who can skyrocket your business revenue? Get them on Bixex.